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Diretor de Marketing da EMEA afirma que a Xbox não possui um orçamento generoso
Xbox Marketing Director in EMEA Region Says Company Doesn’t Have Big Budget
Xbox’s marketing director in the Europe, Middle East, and Africa (EMEA) region mentioned that the company doesn’t have a large budget over there, which leads to PlayStation spending more on marketing in the region.
Interview Insights:
- In an interview with Marketing Week, Michael Flatt stated that Xbox is having to put in a lot of effort against the competition. They have to be very "creative", you know?
- He said: "They [PlayStation] are blessed with marketing money that we simply don’t have. But it’s okay. We take what I would call a more financially responsible approach to media investments."
Have Your Say:
- What do you think about Flatt’s comment on Xbox not having enough money to compete with Sony in the EMEA region?
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