Xbox Marketing Director in EMEA Region Says Company Doesn’t Have Big Budget

Xbox’s marketing director in the Europe, Middle East, and Africa (EMEA) region mentioned that the company doesn’t have a large budget over there, which leads to PlayStation spending more on marketing in the region.

Interview Insights:

1. In an interview with Marketing Week, Michael Flatt stated that Xbox is having to put in a lot of effort against the competition. They have to be very "creative", you know?
2. He said: "They [PlayStation] are blessed with marketing money that we simply don’t have. But it’s okay. We take what I would call a more financially responsible approach to media investments."

Have Your Say:

• What do you think about Flatt’s comment on Xbox not having enough money to compete with Sony in the EMEA region?
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